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Tata Interactive Systems chalks up its fifth major award of 2006
Tata Interactive Systems
| London, UK, and Mumbai, India
26-Jul-2006 » Training Press Releases » Global e-learning producer Tata Interactive Systems (TIS) won its fifth major award of 2006 when its Story-based Learning Objects (StoBLs TM) information security programme - 'BA Confidential' - won the APEX 2006 Award of Excellence.
Global e-learning producer Tata Interactive Systems (TIS) won its fifth major award of 2006 when its Story-based Learning Objects (StoBLs™) information security programme - 'BA Confidential' - won the APEX 2006 Award of Excellence.
BA Confidential was selected in the 'Campaigns & Programs - Employee, Benefit & Membership Communications' category at the 18th Annual APEX awards.
There were 4,942 entrants in 11 categories, with 281 in the Campaigns & Programs category. Other winners in the same category included Aon Consulting, Mercer and Watson Wyatt.
Information security is critical to the smooth functioning of British Airways (BA)'s business, and creating employee awareness about information security is a vital organisational requirement. Earlier attempts at training in this domain had not produced the desired results.
BA wanted to create a course that would have enough engagement value to offset the avowedly 'dull' content. TIS used its proprietary StoBLs™ approach to create a product that set the learning in the context of a realistic and pertinent narrative.
The primary objective of the TIS-developed programme was to sensitise employees to the importance of information security and the implications of not following good practices. The secondary objective was to familiarise learners with good practices and policies regarding information security in BA.
The story running through the programme, structured as an investigation into an embarrassing security leak, provided the necessary immersion to keep employees engaged in the learning. The StoBLs™ structure also allowed BA to shorten the seat time of the course - from 90 to 40 minutes - and the positive completion rates have been matched by positive employee feedback about the course.
"TIS's analysis of the previous course and the learning goals of the new course suggested that, although the content was factual and conceptual, it was important to address the affective aspects of information security as well," explained Alan Samuel, head of UK operations for TIS.
TIS's use of StoBLs™ methodology for this course made effective use of a time-tested medium - stories - to deliver not just cognitive content (facts) but also engage with trainees' beliefs and subsequent behaviour (the affective domain).
"The key affective message of the course was that information security began and ended with the individual and was for his/her own benefit," said Samuel.
"The affective content demanded treatment that was immersive and not just interactive in the conventional sense. Interactivity was primarily employed to encourage the learner to draw out the learning from the story, creating greater 'learner engagement'."
The course is mandatory for all BA management staff, and is also made available for all BA employees. So far, user feedback on the course has been highly positive.
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About British Airways
British Airways (BA) is the UK's largest international scheduled airline, flying to over 550 destinations across 160 countries. British Airways' services span UK and Ireland, North Atlantic, Mid and South Atlantic, Africa and the Middle East, Europe, Asia, and South West Pacific.
BA carries more than 34m passengers each year on around 400,000 flights. Whether in the air or on the ground, British Airways takes pride in providing the finest service to its customers.
About Tata Interactive Systems (TIS)
Tata Interactive Systems (TIS) is the world's leading developer of learning solutions - with a team of over 600 multi-disciplinary specialists, TIS creates 3000+ hours of learning content across 160+ concurrent projects every year.
Backed by an unmatched 19 years' experience, TIS develops unique and innovative learning solutions that are designed to enable clients achieve their organizational goals. Whether it is performance and productivity gains, streamlining operations and financials, developing leadership and decision-making skills, enabling smooth product development, reducing time to market, boosting employee motivation, or any other corporate or learning initiative - TIS' solutions have proven their effectiveness at more than 60 Fortune 500 companies, leading educational institutions and government departments worldwide.
TIS' clients include more than 60 Fortune 500 companies, leading educational institutions, and government departments worldwide.
TIS is the first learning solutions organization in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions have won widespread industry recognition with prestigious awards including Performance Centered Design, ASTD, IT Training, Brandon Hall, APEX, BETT, BIMA, SIIA Codie, FICCI BAF and Business World-NID awards.
TIS caters for three segments - Corporate, Education, and Government. It offers its clients innovative learning solutions including:
• Web-based Training & Courseware - to help achieve learning goals
• Simulations - to offer immersive learning experiences
• Electronic Performance Support Systems - to provide on-the-job support
• Software Solutions - to leverage technology in learning
• Game-based Learning - to enhance learner engagement
The scope of TIS' learning solutions encompasses on-boarding, sales training, process training, product training, curriculum design, assessments, soft skills training, and technical training, among others. TIS has extensive experience across diverse industry domains including pharmaceuticals and healthcare; banking, finance, and insurance; IT; communications and telecom; publishing; virtual and online schools and universities; transportation; government and defense; and not-for-profit organizations.
TIS has development centers in Germany, Switzerland, and India. Its sales and marketing operations span the US, Canada, the UK, mainland Europe, Australia, New Zealand, the Middle East, and Asia.
For more information log on to www.tatainteractive.com
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