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Tata Interactive Systems and PHM collaborate on implementing a series of pan-European e-learning projects
Tata Interactive Systems
| London, UK
24-Oct-2006 » Training Press Releases » The global e-learning producer, Tata Interactive Systems (TIS), and the motor industry specialist channel development and training company PHM have signed a deal to collaborate on designing and developing a part of one of the most ambitious and complex e-learning programmes in the industry. This ambitious project has been commissioned by the Marketing Communications Team of Ford of Europe.
The global e-learning producer, Tata Interactive Systems (TIS), and the motor industry specialist channel development and training company PHM have signed a deal to collaborate on designing and developing a part of one of the most ambitious and complex e-learning programmes in the industry. This ambitious project has been commissioned by the Marketing Communications Team of Ford of Europe.
Ford has worked with PHM for a number of years and the combination of PHM's knowledge and experience about Ford coupled with the cutting edge e-learning expertise of TIS promise to deliver e-learning of the highest standards.
The programme, commissioned by Ford of Europe, will bring product knowledge-related learning materials to some 30,000 sales staff and managers in Ford dealerships throughout 21 countries and across 23 different languages across Europe.
"Apart from the technical challenges of delivering the programme in the various countries across Europe there are language and culture issues to be addressed, along with the need to make the learning materials accessible and motivating for people aged from 20 to 65 who possess a wide range and varying degrees of IT skills," explained Peter Hookham-Miller, managing director of PHM.
Making product knowledge related materials available via e-learning on this scale is new to Ford of Europe but the benefits of this approach include having these learning materials available as and when required as both launch information for experienced staff and as introduction materials for those who are relatively new to the Ford franchise, product and brand.
Ultimately, Ford of Europe believes that making all product training available as e-learning available to staff at anytime and from anywhere, will not only be a highly cost-effective way of delivering consistent messages throughout Europe, but will also significantly shorten the time and efforts it takes to get fully trained as well as improving the quality of the learning - all helping Ford dealerships improve their customers experiences.
"Initially, TIS and PHM are working on the production of four e-learning programmes - each one relating to a Europe-wide product launch," said Alan Samuel, head of UK operations for TIS. "Each of these four programmes is being produced in 23 different languages - and each of these will contain approaches and materials that are specific to particular cultures."
"The project is so complex that we needed to find an e-learning producer that had experience of producing multi-cultural programmes and could demonstrate that it met exacting quality standards," said Hookham-Miller, whose company is providing the subject matter expertise for all the programmes' content, following its extensive regular communication and research within various divisions of Ford of Europe.
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About PHM Group Limited
The PHM Group, established in 1990, is a channel development and training company which conceives and manages programmes to improve the performance of national and multi-national sales channels. Its innovative programmes improve the performance of a channel, its distributors, retailers and the people who work within them. The PHM Group specialises in markets that have complex distribution channels - notably the automotive industry - and in developing markets - such as consumer electronics.
The PHM Group provides:
• Channel development
o Performance improvement - programmes focusing on the key 'pressure points' within a channel or sales process and applying proven techniques to increase standards and effectiveness
o Motivation, recognition and sales incentives
o Sales process improvement
o Strategic and operational consultancy
• Training and learning
o Product launches and events
o Product training
o Competence and skills training
PHM Group clients include: Ford of Europe; Mazda Motors Europe; Mazda Motors UK; Hoover Candy; Thomson and Volkswagen.
About Tata Interactive Systems (TIS)
Tata Interactive Systems (TIS) is the world's leading developer of learning solutions - with a team of over 600 multi-disciplinary specialists, TIS creates 3000+ hours of learning content across 160+ concurrent projects every year.
Backed by an unmatched 19 years' experience, TIS develops unique and innovative learning solutions that are designed to enable clients achieve their organizational goals. Whether it is performance and productivity gains, streamlining operations and financials, developing leadership and decision-making skills, enabling smooth product development, reducing time to market, boosting employee motivation, or any other corporate or learning initiative - TIS' solutions have proven their effectiveness at more than 60 Fortune 500 companies, leading educational institutions and government departments worldwide.
TIS' clients include more than 60 Fortune 500 companies, leading educational institutions, and government departments worldwide.
TIS is the first learning solutions organization in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions have won widespread industry recognition with prestigious awards including Performance Centered Design, ASTD, IT Training, Brandon Hall, APEX, BETT, BIMA, SIIA Codie, FICCI BAF and Business World-NID awards.
TIS caters for three segments - Corporate, Education, and Government. It offers its clients innovative learning solutions including:
• Web-based Training & Courseware - to help achieve learning goals
• Simulations - to offer immersive learning experiences
• Electronic Performance Support Systems - to provide on-the-job support
• Software Solutions - to leverage technology in learning
• Game-based Learning - to enhance learner engagement
The scope of TIS' learning solutions encompasses on-boarding, sales training, process training, product training, curriculum design, assessments, soft skills training, and technical training, among others. TIS has extensive experience across diverse industry domains including pharmaceuticals and healthcare; banking, finance, and insurance; IT; communications and telecom; publishing; virtual and online schools and universities; transportation; government and defense; and not-for-profit organizations.
TIS has development centers in Germany, Switzerland, and India. Its sales and marketing operations span the US, Canada, the UK, mainland Europe, Australia, New Zealand, the Middle East, and Asia.
For more information log on to www.tatainteractive.com
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