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Econsultancy Unveils New Training Courses for 2010
Econsultancy
| London, UK
1-Feb-2010 » Training Press Releases » Econsultancy announce three new courses for 2010 and, due to increased demand, have increased the frequency of others.
Digital marketing specialists Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising and a completely new Mobile Marketing module. They have also increased the frequency of their other digital training courses following high demand during 2009.
Commenting on the 2010 training schedule, Craig Hanna, Training Director at Econsultancy said, "Like all of our training, the new courses have been designed to help marketing professionals ensure they have the best skills possible. As publishers of not just industry news but also in-depth, benchmarking, best practice and innovation reports, we are uniquely positioned to understand the state of the market and the exact skills that successful marketers need to have if they are to be successful in their careers."
Offline Marketing Principles is aimed primarily at those individuals who may have a good understanding of digital channels but need to improve their understanding of traditional marketing principles. As integration and multichannel campaigns become increasingly important for marketers, it is vital that industry professionals have a completed rounded skill-set.
Online Merchandising teaches delegates the process of developing a relevant, engaging shopping experience. With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and profitable. This course is aimed at anyone responsible for the sales performance and effectiveness of the e-commerce channel.
New Mobile Marketing is for brands, agencies and any organisation that wants to learn more about how the mobile channel can be used effectively as part of the marketing mix. New platforms and technologies have dramatically improved the user experience and have sparked huge interest in mobile apps, commerce and effective content delivery. Understanding this fast growing channel is now a must-have skill for anyone responsible for delivering successful marketing campaigns.
In addition to these new courses and as a result of high demand during 2009, Econsultancy has increased the frequency of their other courses, including Online PR & Social Media, Advanced SEO, Fast Track Digital Marketing and Video for the Web. For a full list of courses and dates please visit the Econsultancy website or contact Econsultancy at training@econsultancy.com or +44 (0)20 7269 1478
About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and e-commerce.
Our reports, events, online resources and training programmes help our 80,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Reports
Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.
Training, Learning & Development
Econsultancy operates a highly popular training division, used by the world's leading brands for staff education, both in-house and via public courses. We provide training across all areas of digital marketing and e-commerce and at all levels from accredited one-day courses to formal qualifications including postgraduate certificates and a Masters in Digital Marketing.
Events
Econsultancy hosts over 100 events a year, including conferences such as the Online Marketing Masterclasses, Future of Digital Marketing and Digital Cream as well as regular Supplier Showcases, Roundtables, the annual Innovation Awards and a range of social events.
Econsultancy.com
Econsultancy.com attracts over 180,000 unique users per month where they access reports, read the blog and take part in discussions in the forums. Econsultancy members can link up with other members and digital suppliers through our directories, as well as find a new job or new digital talent using the job listings.
http://econsultancy.com/
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