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PSL reveals the latest theory and practice in partnering in education
Bob Little Press & PR
| London, UK
28-Jun-2010 » Training Press Releases » Effective collaboration is the key to gaining sustainable competitive advantage - not just within the private sector but throughout the economy, including the education sector.
Demonstrating this was the aim of speakers at 'Partnering in Education' - Partnership Sourcing Limited (PSL)'s latest Executive Partnering Knowledge Network conference. The event, held at King's College Cambridge, was sponsored by the PSL member company Toshiba.
In his keynote address, Barry Sheerman MP - who recently celebrated his 30th Anniversary as the Labour and Co-operative Member of Parliament for Huddersfield commented: "In the light of current economic conditions - signified by public sector spending cuts, including those in the education sector - we need to think of new ways of doing business. In particular, we need to be inventive if we are all to overcome the challenges ahead."
Up until the change of Government, Barry Sheerman was Chairman of the House of Commons Parliamentary Select Committee for Children, Schools and Families and previously chair of the Parliamentary Select Committee for Education and Skills from 2001 to 2007. The approach he advocates includes building new partnerships because, he said: "partnerships are central to how we deliver high quality in education - and in other areas of our national life."
"You can't work in isolation any more - even at the highest level," agreed Len Daniels, Toshiba's Education and Public Sector Sales Manager, referring to the UK's coalition Government. He went on to outline a number of trends in education in the 21st century, including:
• Increasing emphasis on personalised learning
• Universal home access to information, via the internet
• The growth of virtual and social learning environments
• There are now opportunities for learning anywhere at anytime - and for shared learning experiences - thanks to advancing technology
A further trend - explained by presentations from four pupils at Stretford High School in Manchester, who were introduced by the school's Assistant Head Teacher, Daniel Stucke - is designating a number of pupils throughout the school as 'digital leaders'. It is their job to not only help their fellow pupils to make the most of the learning opportunities afforded and enhanced by technology but also to coach their teachers in how to use technology in the classroom to its greatest educational advantage.
The technology theme continued with Phil Austin the Managing Director of Life Channel, who explained how bespoke TV programming in schools is helping pupils (and parents) to better understand the big issues affecting our lives, such as sustainability.
Amanda Fisher, General Manager of VT Education, commented that the key factors for successful partnering are a genuine alignment of vision and objectives for the parties in the partnership - particularly in terms of ethos, philosophy and values.
This theme was reinforced by Vicki Fagg the Principal of the College of North West London, recognised as an expert on the development of Further Education.
Later, during the panel discussion, a delegate from Raytheon Systems Ltd described Stretford High School's digital leaders technique as 'reverse mentoring' and agreed that a similar system was in use at Raytheon. The consensus among both the panel and delegates was that this collaborative approach brings a large number of benefits which, for the best results, needs to be handled and managed professionally.
Ends
About PSL
PSL was established in 1990 as a joint initiative between the Department for Business Innovation and Skills (formerly DTI)) and the Confederation of British Industry (CBI). PSL is a self-financing not-for-profit organisation. Its role is to help organisations, large and small, in both the public and private sectors, to build and develop effective competitive business relationships based upon a collaborative approach.
PSL provides practical guidance based on a wide portfolio of experience utilising knowledge from extensive relationships within the commercial, Government and academic arenas.
PSL's unique CRAFT methodology provides a framework for business relationship management developed from the collective experience of the PSL knowledge network. This programme was adopted by the British Standards Institution (BSI) as the foundation of the Collaborative Business Relationship Framework - PAS 11000, published in November 2006 - the world's first Standard in relationship management.
Future PSL events include:
• Partnering with Government, being held at the Cabinet War Rooms, in London, on 21st October
• The official launch of BS 11000, at the House of Lords, on 7th December. BS 11000 is the world's first standard in collaborative business relationships. IN particular, BS 11000 aims to address business sectors and elements of partnering relevant to small and medium-sized enterprises.
• Partnering in Energy, in December
• Partnering in Transport, in March 2011
About Bob Little Press & PR (BLPPR)
Bob Little Press & PR tells the truth as you would want it told.
The agency is committed to ensuring that its clients' messages are presented in the most effective way through the most effective and cost efficient channels. As a highly focused agency, it is committed to providing a personal service to its clients, taking time to understand each client's specific business goals and strategy. Working mainly on a retained basis with clients, BLPPR provides integrated business-to-business PR - especially within the corporate learning/e-learning sector.
Formed on 1st June 1990, BLPPR is committed to providing its clients with a quality service. To that end - in January 2001 - the agency was elected to membership of the PRI, a group of independent, specialist public relations firms that are recognised as leaders in their fields.
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