Submissions policy
Training Press Releases submissions policy is there to ensure that press release content is of a high quality, is newsworthy and accurate. Training Press Releases may amend and or remove any press release that it deems necessary to.

1. Quality
Well-written, interesting announcements help to maintain Training Press Releases reputation as a great source of information for the media and the learning industry, thus providing value to all customers. Press releases should be newsworthy - thinly-veiled advertising and un-newsworthy, self-promotion must be avoided.

Press releases should have a specific point to make that is likely to be of interest to the market. Press releases focusing on the general merits of a company or product often reflect poorly on the issuing company as well as on Training Press Releases and must be avoided.

Each press release must be specifically about or related to the issuing organization, such as its activities, people, markets, research, customer projects, services, etc and while it's acceptable and encouraged to include external subjects, these must not lose sight of the issuing organization and the main theme of its announcement. Blog-style personal notes and feature-style articles are innapropriate as press releases. Opinions may be given as long they are used in support of the announcement's main theme and do not become a subjective narrative.

Training Press Releases is a newswire for the learning sector and as such will only carry press releases specifically about learning, training, education, coaching and other learning related topics.

2. Accuracy of information
Organisations issuing press releases are solely responsible for the facts and accuracy of all of the information that they contain. Marketers must hold documentary evidence to prove all claims made in press releases, whether direct or implied. Should a complaint arise such evidence may be requested by Training Press Releases. The adequacy of evidence will be judged by Training Press Releases on whether it supports both the detailed claims and the overall impression created by the press release.

Claims for the content of press releases that have not been independently substantiated should not exaggerate the value, accuracy, technical validity or practical usefulness of a product or service and should not contain untruths, exaggerations or statements likely to mislead. Obvious untruths or exaggerations that are unlikely to mislead are allowed provided they do not affect the accuracy or perception of the press release.

3. Opinion
Marketers may give a view about any matter, including the qualities or desirability of their products and services, provided it is clear that they are expressing their own opinion rather than stating a fact. Subjective opinions, suggestions, recommendations and advice should be avoided.

4. Complaints
Training Press Releases will promptly deal with any complaints about press releases on the Web site. When a complaint is made we will review relevant information and if upheld, request that the issuing company amends or removes the press release. Training Press Releases will use reasonable efforts to correct any error brought to its attention.

5. Duplicating news announcements
Each press release may be issued only once. Where there is a significant update to the news story the press release may be issued again. Dressing previously-issued press releases up and reissuing them without a substantial new news angle should be avoided. Edits to existing press releases may be made, and are encouraged, at any time. Do not submit different press releases with the same general content - each press release should have a unique news value and unique content.

6. Quantity of news announcements
There is no limit, within reason, to the quantity of press releases that may be posted. However, this should not be confused with repeatedly posting similar news stories that do not contain sufficiently unique newsworthy angles, or making repeated or frequent product promotion announcements. Where more than one press release is posted in the same week additional care should be taken to ensure they are truly unique, newsworthy and not just promotions, for example: multiple, frequent product announcements will be rejected; multiple 'new client' win announcements without a sufficiently substantive/unique news angle will be rejected.

7. Regional distribution settings
Training Press Releases' registered users select which region's news they wish to receive. Issuers of press releases may determine which regions they feel their news should be distributed in. Issuers of press releases should avoid selecting to distribute news into regions where the news story is likely to be of no or limited interest. For example, a press release about a contract or case study focusing on a company which is only present in one world region should not be distributed elsewhere.

8. Reasonable usage
An annual subscription to Training Press Releases provides customers with unlimited press release postings under a reasonable usage policy. The intention of Training Press Releases is to allow and encourage learning-provider organizations to generate frequent, valuable publicity that is based on their ‘news value’ and not to encourage peppering of the market with promotional communications. Training Press Releases will reject press releases it considers not unique or not having a ‘news value’ based approach and may suspend the account of organizations that it considers to be issuing too many press releases.

9. Writing guidelines

The following guidelines apply to all submissions to Training Press Releases. If your release does not comply with our writing guidelines below, it may be withdrawn from Training Press Releases. Where relatively simple corrections are required, such as simple formatting and grammatical corrections, we may make these without notice where we deem necessary.

a. All press releases should be written in English.

b. Do not use ALL UPPER CASE in your press release, other than for abbreviations. This applies to the headline as well.

c. Do not write in first person. Even in a company description, write in the third person, for example: do not write "about us", rather use the company name. Opinions are acceptable as long as they are clearly written as a quotation and support other points within the press release. A quote on its own is not acceptable as a press release.

d. It is acceptable and encouraged, to use HTML tags in the main body of a press release, for example for web links or simple text formatting, such as bold. However, do not include HTML tags in the headline or summary paragraph, they will be removed.

e. Do not give advice, tips or recommendations. Those are all subjective and should not be used in a press release. If your business offers these things, then simply announce why they are available, possibly including an example. For example, if you are offering a 10-step program do not list all the steps, rather give an example and concentrate on explaining the news value behind the information.

f. Do not use slanderous information. If your submissions contain slanderous information, all previous releases will be removed and your account suspended.

g. Press releases should be at least 200 words in length, excluding the company description (boilerplate). While there is no limit, within reason, to the maximum length of a press release, those in excess of 1,000 words may be truncated.

h. If using exclamation marks be sure to use them correctly, to create emphasis and not to extend unnecessary hype. If your press release includes exclamation points they may be removed unless they are used correctly.

i. Whilst not an absolute requirement, we recommend that your texts do not include any special characters, such as Registered Mark and Trade Mark characters, which should be acknowledged in a short footnote. The reason for this is that while special characters display correctly in this web site surprisingly many web sites that syndicate them do not display them and substitute random characters in their place, reflecting poorly on the issuing company and ourselves despite it being beyond our control. We may on occassion remove special characters.

j. Be careful when promoting individual courses, events, books, products, services and resources in a press release. If your submission is promotion without a valid news theme it will be rejected.

k. When quoting someone or writing about other companies and products, obtain permission from the persons or companies you are referencing.

If you are not sure whether your press release complies with these guidelines please e-mail it to us and we’ll take a look, without charge and let you know. Additionally, for a fee, we will edit or re-write a press release for you. E-mail it to editor@trainingpressreleases.com for a quotation.