Preloaded is a BAFTA-winning applied games studio, dedicated to making games with purpose.

Preloaded is a BAFTA-winning applied games studio, using the power of play to solve problems and change lives. Founded in 2000, Preloaded has gained an international reputation, working with a mix of broadcasters, museums, brands, government organisations, charities and NGOs. Preloaded uses games to deliver transformational goals, such as improving cognitive function, learning new skills and affecting positive behaviour change.

The studio's methodology places the user at the centre of their design process, developing products that are designed to meet the needs of the audience whilst delivering the project's specific objectives. They are platform agnostic with a passion for touch-screens, motion controllers and Virtual Reality. Preloaded is based in London and is part of Learning Technologies Group plc, a steadily growing group of specialist learning technology businesses.