Tata Interactive Systems (TIS), and Zurich Insurance have won the coveted Brandon Hall Group Silver Award for excellence in the Best Advance in Technology for their corporate social game app – Zurich QuizWiz.
“We are delighted to receive this for our cloud-based Social Gamification Solution, says Rati Menon, Managing Director, Tata Interactive Systems, AG. We have been well recognized for our excellence in creating Game-based learning, so our goal was to create a tool that allows our customers to easily get started with social gaming.
QuizWiz is a complete social gamification platform that allows any organization to set up a social game for its users through an app available for both the Android and iOS platforms. Zurich Insurance wanted to increase awareness and knowledge about important topics among its international workforce. Based on user feedback, the company wanted to implement an informal training strategy that reflected the current learning values of employees in the organization - learning needed to be bite-sized with a fun & engaging element and also leverage the BYOD policies in the organization. In line with this need, TIS used their QuizBiz App framework to develop the Zurich QuizWiz app that leverages existing trends like playing social games, mobile and analytics to deliver informal learning in an innovative, fun manner.
“We are very grateful to Zurich for having the faith in our solution and partnering with us. Their business perspectives and the learnings from the implementation helped us tailor the solution and make it an even better fit for any corporate environment," cites Rati.
Innovative use of the peer-to-peer challenges and leaderboards keeps people engaged whereas the performance metrics gathered allow insights into the knowledge gaps that exist among the target audience. “This way of learning is very suitable for companies targeting product training, implementing change processes, launching a corporate initiative, raising awareness, increasing knowledge and creating excitement," adds Rati.
"These award-winning solutions were closely evaluated by our judges for not only their innovation, but the real results they brought to the organizations," Brandon Hall Group Chief Executive Officer Mike Cooke said. "That is what makes our technology awards program special--connecting creativity and innovation to direct business results."
A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:
- Product: What was the product's breakthrough innovation?
- Unique differentiators: What makes the product unique and how does it differ from any competing products?
- Value proposition: What problem does the product solve and/or what need does this product address?
- Measurable results: What are the benefits customers can expect to experience as a result of using this product?